Behind The Lens: How Macami Creates World-Building Fashion Images

In our latest feature, we sat down with Macami, an accomplished Australian photographer known for her distinct storytelling in editorial, commercial, and runway photography. Her work blends artistic vision with a strong sense of storytelling, capturing dynamic and expressive moments both on and off the stage. Whether it's behind-the-scenes runway action or evocative editorial shots, Macami’s photography reflects creativity and precision. She collaborates with fashion brands, musicians, and publications to produce high-impact visuals that resonate with her subjects' energy.

From Brazil to Australia: A Journey in Light and Vision

Macami’s journey began in Brazil, where she first explored creativity through marketing, advertising, and film. When she first landed in Australia, she dreamt of making music videos but quickly realised she didn’t have a crew to bring those ideas to life. What she did have was a camera. And so, she started shooting—first her friends, then her way into a career. Fast forward a few years, and her name is synonymous with striking imagery that blurs the line between fashion and fine art.

The Power of World-Building

For Macami, fashion photography isn’t just about showcasing garments—it’s about storytelling, emotion, and creating entire universes from scratch.

“I love world-building,” she says. “I can be wildly creative and explore different aesthetics, lighting techniques, and dreamlike atmospheres.”

Her work plays with light in unexpected ways, blending flash with constant lighting to create cinematic, ethereal visuals. Inspired by surrealism and the works of Elizaveta Porodina, Macami pushes boundaries while staying true to her own artistic vision.

Lessons in Value: Knowing Your Worth

Every creative has a moment where they look back and think, I wish I had known this sooner. For Macami, that lesson was understanding her value.

“In the beginning, it’s easy to be underpaid,” she admits. “And sometimes, sure, you take on free projects to build your portfolio. But if you’re going to do it, make sure it’s something you love, something that aligns with your vision. Don’t do it just because someone asks.”

It’s a message that resonates in the creative industry—knowing your worth from day one can change the entire trajectory of your career.

The Shot That Stands Out

When asked about her favorite photograph, Macami doesn’t hesitate. It’s not what you’d expect from someone drawn to vibrant color. Instead, it’s a moody, surreal image—a model in black against a black backdrop, golden paper cascading around him like sparks from a fire. “It’s magical,” she says, and that’s exactly what her work embodies: magic, emotion, and a touch of the unexpected.

How Macami Uses Her Noir Mirage Crossbody Camera Bag

On set, chaos is the enemy. Quick access to gear is everything, and Macami swears by her Noir Mirage Camera Bag to keep things streamlined.

“With my old camera bag, I was always fumbling through endless pockets, wasting precious time. But this one? It’s designed for efficiency. Everything has its place, and I can grab what I need in seconds. When you’re shooting, those moments matter. The Noir Mirage Camera bag keeps me focused on my art—not on finding my gear.”

For photographers who demand both style and functionality, US AND IRIS camera bags are the ultimate solution. Designed with the modern creative in mind, they blend sleek aesthetics with intuitive organisation—exactly what professionals like Macami need when every second counts on set.

Macami’s story is one of passion, resilience, and an unshakable vision. From Brazil to Australia, from marketing to photography, she has carved out a space where creativity knows no bounds. And if her journey proves anything, it’s that sometimes, all you need is a camera, a little imagination, and the right tools to bring your vision to life.